wJeremiads
"Facts do not cease to exist because they are ignored." -Aldous Huxley

You've stumbled upon the website of Jeremy Lott. (To learn more about me, go here.) I can be reached at JEREMYAL123 -- AT -- YAHOO.COM.


wArchives:


-- HOME --



This page is powered by Blogger. Why isn't yours?
wSaturday, April 06, 2002


MCTOAST: The rap on McDonald's of late has been that its corporate culture is too conservative. Thus, new foods have been introduced at regular intervals and the new commercials have tried to present a more "hip" image. The former is probably a good idea, but whoever came up with the latter ought to be horsewhipped.

Case in point: McDonald's has introduced bona fide chicken strips into the lineup. This is a good idea because the McChicken nuggets (how to put this politely?) blow chunks. The shoddy quality of the unedible dippers has been a constant fact for the duration of this aged polemicists life. The chicken strips/nuggets at Burger King, Jack in the Box and any number of other drive thru heart attack joints were far, far superior. So how did the marketing whiz kids at McD's choose to publicize this quantum leap in the quality of processed chicken?

With a Spice Girls song.

Oh, yeah, daddy oh, that's hip. Or at least it was three years ago. The ad campaign is so inept that it borders on malpractice. McDonald's could have done better by pulling ten kids off of the fry rack and telling them to fire out any old idea that occurred to them. So I'll tell you what I want, what I really really want. I wanna watch, I wanna watch, I wanna wanna wanna watch those dimwit ad execs empty their desks and search for more gainful employment, flipping burgers.

posted by Jeremy at 10:37 PM